When Saints Go Machine - Add Ends

What this video is

Released in 2011 as the lead single and video from When Saints Go Machine's second album Konkylie (!K7 Records), 'Add Ends' arrived at a peak moment for internationally distributed Copenhagen electronic music. The band had already won the P3 Award and opened the Orange Stage at Roskilde Festival, signalling their transition from domestic underground act to international contender. The video, directed by LA-based…

Why it matters

Represents a critical document of the early-2010s Nordic electropop wave — a movement that merged the emotional register of chamber pop and soul with synthesizer-driven production. When Saints Go Machine's approach, foregrounding Nikolaj Manuel Vonsild's falsetto against layered synth textures,…

The director

UCLA TFT directing program graduate (2010). Her debut short The Castle premiered at the Cannes International Film Festival; thesis film P.A.L.s won a UCLA Director's Spotlight Award. Has produced acclaimed commercial and music video work for brands including…