Keith Stegall - Roll The Dice

What this video is

Released as the lead single from Keith Stegall's 1996 Mercury Nashville album Passages, 'Roll The Dice' arrived at a moment when Nashville's commercial country machine was operating at peak commercial efficiency. Stegall occupied a uniquely dual role in the Nashville ecosystem — simultaneously a recording artist charting singles and one of the city's most in-demand producers, having shaped the careers of Alan…

Why it matters

This video is a textbook artifact of Mercury Nashville's mid-1990s commercial country aesthetic — warm palette, realist location shooting, performance-narrative hybrid structure, and a radio-friendly tempo that mirrors the song's uptempo shuffle. As a release from an artist who also produced Alan…

The director

Piers Plowden is a director who began his career in film school working as a Production Designer on commercials before transitioning to directing music videos. He went on to direct over 100 music videos, earning awards and nominations from MTV and CMT. His…