Samuel, Francesca Michielin - Cinema

What this video is

Released on 14 May 2021 during Italy's phased emergence from COVID-19 lockdowns, 'Cinema' channels collective longing for public leisure — specifically the communal ritual of cinema-going — into a celebratory summer anthem. The video's Venice setting is deeply intentional: the Venetian Lagoon and Palazzo del Cinema invoke Italy's most iconic film culture institution (the Venice Film Festival), while the absurdist…

Why it matters

Represents a strand of 2020s Italian pop that fuses indie-songwriter sensibility (Samuel, ex-Subsonica) with mainstream crossover appeal (Francesca Michielin, X Factor alumna and Eurovision representative). The Venice-set music video format and cinematic premiere distribution model reflect an…

The director

Giacomo Triglia is an Italian director and screenwriter whose career began in 2004 with the short film Jørgen's Son, selected at the Torino Film Festival. He has directed over two hundred music videos for major Italian artists including Jovanotti, Måneskin,…