KACEY MUSGRAVES - simple times

What this video is

Released September 10, 2021, 'simple times' arrived as both a standalone music video and an extracted chapter from star-crossed: the film, Kacey Musgraves' Paramount+ original short film accompanying her fifth studio album. The video crystallizes early-2020s tensions between nostalgia longing — embodied by '90s mall aesthetics and Clueless-era visual codes — and a contemporary feminist revenge ethos. Set against…

Why it matters

Landmark example of the 2021 visual album movement, in which streaming platforms enabled artists to produce feature-length cinematic companions to records. 'simple times' represents the pop music video's evolution into short film extraction, blurring the line between promotional content and…

The director

Self-taught filmmaker and digital native who began his career making videos while working at Vogue. Represented by Anonymous Content. Known for high-energy, pop-culture-saturated music video work for artists including Kacey Musgraves, Sabrina Carpenter, and…