TREASURE - ‘HELLO’ M⧸V

Name: TREASURE - ‘HELLO’ M⧸V
Uploaded: 2022-01-01T00:00:00+00:00
Description: Released October 4, 2022, 'HELLO' serves as the title track of TREASURE's second mini-album 'THE SECOND STEP: CHAPTER TWO', marking the group's first promoted release as a 10-member lineup following the hiatus of Bang Ye-dam and Mashiho. Co-written and co-produced by members Choi Hyunsuk, Yoshi, and Haruto, the video reflects the…

2022 · 4th Generation K-Pop Era (2020–present) · music video

20224th Generation K-Pop Era (2020–present)4th Generation K-Pop — idol self-production and global fandom outreach

What this video is

Released October 4, 2022, 'HELLO' serves as the title track of TREASURE's second mini-album 'THE SECOND STEP: CHAPTER TWO', marking the group's first promoted release as a 10-member lineup following the hiatus of Bang Ye-dam and Mashiho. Co-written and co-produced by members Choi Hyunsuk, Yoshi, and Haruto, the video reflects the 4th-gen K-pop trend of member-driven creative ownership. The MV's multilingual 'hello'…

Why it matters

Represents the mature phase of 4th-generation K-pop's dance-pop/EDM hybrid formula: high-production choreography-forward MVs designed simultaneously for music show performance, YouTube consumption, and TikTok clip virality. TREASURE's member-produced songwriting credit on 'HELLO' signals a broader…

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