Xavier Naidoo - Wo willst Du hin

What this video is

Released in February 2002 as a lead single from Xavier Naidoo's third studio album Zwischenspiel – Alles für den Herrn on his own Naidoo Records label, 'Wo willst du hin?' arrived at the peak of Naidoo's commercial dominance in German-speaking markets. The album debuted at number one in both Germany and Austria and was certified double platinum. The single became a top-five hit across German-speaking territories.…

Why it matters

A defining artifact of early-2000s German-language soul and R&B crossover. The video's warm, intimate visual language and fast editorial rhythm encapsulate the aesthetic conventions Sternberg and Naidoo helped codify for the German pop-soul market. The song's success demonstrated viable mainstream…

The director

Marcus Sternberg (born 14 September 1965) is a German music video director and creative-producer. He studied at the International Film School in London and has lived in Paris and Buenos Aires. He received an Echo Award for Best National Video and is known…