Thermostatic - ＂Driving＂ (Directed by Jocke Boberg)

What this video is

Released in 2008 as part of Thermostatic's second studio album Humanizer (Wonderland Records, Gothenburg, Sweden), 'Driving' emerges from the peak of a vibrant Scandinavian synthpop and bitpop underground that positioned Sweden as a global hub for melodic, nostalgia-inflected electronic music. Thermostatic were consciously inspired by the video game and computer culture of the 1980s, aligning them with a…

Why it matters

As a bitpop/synthpop artifact from the Scandinavian electronic underground's most productive period (2003–2010), this video documents the visual grammar adopted by boutique-label Swedish electronic acts before streaming homogenized global aesthetics. The director credit embedded in the title is a…

The director

Jocke Boberg (born 27 August 1976, Klädesholmen, Sweden) is a Swedish artist, producer, and multimedia creator. He is best known for remix and audio production work for Swedish Radio programs including Rally, Salva, Sommar-Salva, Krypto, Roll-On, Äntligen…