Dizzee Rascal - Fix Up Look Sharp

What this video is

Released in 2003 on XL Recordings as the second single from Dizzee Rascal's debut album Boy in da Corner, 'Fix Up, Look Sharp' arrived at a pivotal moment in UK music history — when grime was transitioning from East London pirate radio into the national mainstream. The track builds its sonic identity by heavily sampling Billy Squier's 1980 rock drum break 'The Big Beat,' fusing Anglo-American musical heritage in a…

Why it matters

A landmark document in early commercial-era grime, this video captures the genre's raw bravado and confrontational MC tradition before production budgets and aesthetic norms were fully established. Its braggadocious lyricism, direct-address delivery style, and stripped-back visual grammar serve as…

The director

Ruben Samuel Fleischer (born October 31, 1974, Washington D.C.) is an American director and producer. He earned a history degree from Wesleyan University without formal film training, and entered the industry as a production assistant on Dawson's Creek…