
Released in 1989 from the album Straight to the Sky (Columbia Records), this video captures Lisa Lisa & Cult Jam at the tail end of their commercial peak, navigating the crossover from NYC club freestyle into mainstream pop-R&B. The song reached #29 on the Billboard Hot 100 and #3 on the R&B chart. Full Force, the Brooklyn-based six-man collective who wrote, produced, and arranged all tracks on the album, had by…
A key document of the NYC freestyle genre's late-80s transition point, where Latin-influenced club rhythms, drum-machine production, and emotive pop vocals were being absorbed into New Jack Swing and mainstream R&B. Lisa Lisa & Cult Jam, assembled and produced by Full Force, were among the first…
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