Big and Rich - Born Again (Director's Cut Music Video)

What this video is

Released as the lead track and de facto comeback statement from Big & Rich's fourth studio album Hillbilly Jedi (Warner Bros., September 18, 2012), 'Born Again' marked the duo's return after a roughly five-year recording hiatus. The song was co-written with Jon Bon Jovi and Richie Sambora, embodying a deliberate cross-genre credibility play that merged Nashville country with hard rock arena sensibility. The music…

Why it matters

Represents a key artifact of early 2010s country-rock maximalism, when Nashville acts increasingly borrowed from arena rock's visual and sonic vocabulary. Big & Rich were pioneering architects of the 'hick-hop' and country-rock crossover sound, and 'Born Again' signals their attempt to reassert…