Take That - Greatest Day (Single)

What this video is

Released in November 2008 as the lead single from Take That's fifth studio album 'The Circus,' 'Greatest Day' arrived during the height of the band's successful post-2006 reformation era. The single debuted at number one on the UK Singles Chart, becoming the band's eleventh UK chart-topper and was certified double Platinum with over 1.2 million UK copies sold. The video's Los Angeles rooftop location—shot during a…

Why it matters

Landmark single in the late-2000s British stadium pop canon. 'Greatest Day' consolidated Take That's position as the UK's foremost adult contemporary pop act post-reformation, bridging the boyband nostalgia market with a sonically mature, Coldplay-adjacent anthemic register. Its chart and sales…

The director

Irish music video and commercial director born 1959. Began career in Dublin editing and directing early U2 videos circa 1980. Relocated to the USA and directed for Propaganda Films, producing award-winning work with Bruce Springsteen and U2. Grammy Award…