Richie Spice - Youths Dem Cold ｜ Official Music Video

What this video is

Released in 2006 and featured on the album 'In the Streets to Africa' (VP Records, 2007), 'Youths Dem Cold' is a roots reggae anthem addressing poverty, youth disenfranchisement, and the cost of education in Jamaica and the wider African diaspora. The song charted at number 54 on the Billboard charts and was later featured on the Grand Theft Auto IV in-game radio station Massive B Soundsystem 96.9, dramatically…

Why it matters

The video represents a defining moment in the mid-2000s conscious roots reggae resurgence, when VP Records and producers like Bobby Konders were systematically bringing Jamaican roots artists to international audiences. The track's Truths and Rights riddim interpolation connects it to a…