KeBlack - Bazardée (Clip Officiel)

What this video is

Released in November 2016, 'Bazardée' arrived at the apex of a wave that fused French rap with Afro-Caribbean rhythms, zouk melodics, and trap hi-hats — a sound later labelled afropop or afro-trap in the French market. KeBlack, born Cédric Matéta Nkomi of Congolese origin, had already broken through with 'J'ai déconné' (2015), amplified when French footballers adopted it during Euro 2016. 'Bazardée' went further:…

Why it matters

A landmark in the consolidation of French Afropop as a commercially dominant genre. 'Bazardée' demonstrated that melodic afro-inflected rap from the banlieue could achieve diamond certification and nine-figure YouTube reach, paving the way for the subsequent mainstream breakthrough of artists such…