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Project Pitchfork - Existence - Official

2000 · German Gothic Industrial Peak Era (1999–2001) · music video
Project Pitchfork - Existence - Official music video
2000German Gothic Industrial Peak Era (1999–2001)German Gothic Industrial / Dark Electro — late-1990s major-label crossover waveDir. Oliver Sommer

What this video is

Released at the cusp of the year 2000, 'Existence' arrived during Project Pitchfork's commercial peak under major-label EastWest (Warner Music). The band had already broken ground as the first gothic industrial act to receive music television airplay in Germany, and this video continued that tradition. The Daimonion album, to which this single belonged, reached #8 on the German national album charts and #2 on the…

Why it matters

A landmark crossover document for German gothic industrial / dark electro, 'Existence' represents the genre's most visible mainstream commercial moment in Germany. As the highest-charting German alternative single of 2001 (#3 German Alternative Charts), the video serves as a primary artifact of…

The director

Oliver Sommer (b. 1963, Nürnberg, Germany) is a German music video director and producer with a career spanning the late 1990s through the 2010s. His credits include videos for Sarah Connor ('From Sarah With Love', 2001), Helene Fischer ('Atemlos durch die…

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