Jamie Lidell - Multiply

Name: Jamie Lidell - Multiply
Uploaded: 2005-01-01T00:00:00+00:00
Description: Released on Warp Records in June 2005, 'Multiply' represented a watershed moment in British indie-electronic culture — a Warp artist wholly abandoning the label's IDM identity for a deeply felt homage to classic American soul and funk. Pitchfork described the album as capturing Lidell's transformation from laptop producer to soul…

2005 · Mid-2000s Indie Electronic Soul Revival (2005) · music video

2005Mid-2000s Indie Electronic Soul Revival (2005)Early 2000s Neo-Soul / IDM crossover — Warp Records post-electronic soul pivot

What this video is

Released on Warp Records in June 2005, 'Multiply' represented a watershed moment in British indie-electronic culture — a Warp artist wholly abandoning the label's IDM identity for a deeply felt homage to classic American soul and funk. Pitchfork described the album as capturing Lidell's transformation from laptop producer to soul singer, and the record received a Metacritic score of 84 indicating universal acclaim.…

Why it matters

A defining artefact of the mid-2000s neo-soul/IDM crossover, 'Multiply' demonstrated that Warp Records — home of Aphex Twin and Squarepusher — could produce a critically acclaimed soul record. The video's rapid-cut performance aesthetic mirrors the track's kinetic energy and positions Lidell's…

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