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Boyz II Men - The Color Of Love

2002 · Post-Millennium R&B (2002) · music video
Boyz II Men - The Color Of Love music video
2002Post-Millennium R&B (2002)Early-2000s mainstream R&B multicultural crossoverDir. Director X (supervising) / Benny Boom / Hype Williams / Chris Robinson

What this video is

Released in summer 2002 as the lead single from Boyz II Men's Arista debut Full Circle, 'The Color of Love' arrived in a post-9/11 media climate saturated with themes of global unity. The video's four-continent structure — Ghana, Puerto Rico, Tokyo, India, plus New York City — made it one of the most geographically ambitious R&B videos of its era, deploying a murderer's row of the era's top Black music video…

Why it matters

Represents the apex of the high-budget, concept-driven R&B music video format of the early 2000s, when Arista and similar major labels still invested heavily in premium visual production for R&B acts. The anthology-director structure is exceptionally rare for a single music video, prefiguring…

The director

Director X (Julien Christian Lutz, b. Oct 31 1975, Toronto, Canada) served as supervising director; a protégé of Hype Williams, he rose to prominence directing high-budget videos for Jay-Z, Drake, and Kanye West, later transitioning to feature films and…

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