Travis - All I Want To Do Is Rock

What this video is

Released in June 1997 as Travis's official major-label debut single on Independiente Records, 'All I Want To Do Is Rock' arrived at the tail end of the Britpop era, when Scottish and northern British guitar bands were beginning to challenge the London-centric Oasis/Blur axis. The video's location shoot on a derelict UK military estate, combined with Jamie Thraves's naturalistic visual language honed at Oil Factory…

Why it matters

As Travis's debut single, this video documents the band's first major-label visual statement and establishes the street-level performance-narrative hybrid that would define 1990s UK indie video aesthetics. Shot by Jamie Thraves, already recognized for narrative-driven videos, it prefigures the…

The director

British film writer and director born 1969 in Romford, Essex. Studied art at the University of Hull (1989) and the Royal College of Art. Joined Oil Factory Productions upon graduating from the RCA. Made his breakthrough music video in 1995 for Radiohead's…