Ryan Downe - Scratch

Name: Ryan Downe - Scratch
Uploaded: 1996-01-01T00:00:00+00:00
Description: Released in 1996 on Elton John's boutique Rocket Records imprint (distributed via A&M/PolyGram), 'Scratch' is a promotional video for Ryan Downe's debut album 'The Hypocrite' — a critically noted but commercially underseen record that blended glam-rock androgyny, industrial textures, and confessional singer-songwriter lyricism. The…

1996 · Mid-90s Alternative/Post-Glam Underground (1996) · music video

1996Mid-90s Alternative/Post-Glam Underground (1996)Mid-90s alternative rock / glam-industrial crossover on boutique major-label imprints

What this video is

Released in 1996 on Elton John's boutique Rocket Records imprint (distributed via A&M/PolyGram), 'Scratch' is a promotional video for Ryan Downe's debut album 'The Hypocrite' — a critically noted but commercially underseen record that blended glam-rock androgyny, industrial textures, and confessional singer-songwriter lyricism. The video aired on MTV during the height of the network's alternative programming era,…

Why it matters

Documents the mid-1990s alt-rock moment where glam, industrial, and gothic aesthetics converged on boutique major-label imprints. 'Scratch' sits adjacent to the sonic world of acts like Garbage and early PJ Harvey in its androgynous intensity, representing a strain of 1996 alternative rock that…

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