Joy Electric - ＂Children Of The Lord＂

What this video is

Released in March 1999 on BEC Recordings, 'Children of the Lord' arrives at a pivotal moment in Christian independent music, when artists like Ronnie Martin were publicly and deliberately asserting their faith identity against a broader CCM trend of downplaying religious affiliation for commercial crossover. The CHRISTIANsongs album, from which this video is drawn, was an explicit statement of devotion. As a…

Why it matters

Joy Electric's 'Children of the Lord' is a rare artifact of analog synthpop within the Christian indie space, demonstrating that the late-90s analog revival was not confined to secular scenes. Ronnie Martin's strict use of analog synthesis predated broader retro-synth trends by nearly a decade,…

The director

Michael Peleaux is a director, producer, and editor associated with CineArt Filmworks, a production company formed after the demise of Blonde Vinyl Records. He specialized in cost-efficient music video production within the Christian independent music…