Onyda - Like a Dog

What this video is

Released in 2021 as a single by Onyda (real name Shae Rhiannon), a Stoke-on-Trent-based alt-pop artist operating in the BBC Introducing ecosystem. The track and video emerged during the UK's post-lockdown independent music resurgence, when regional artists increasingly self-produced or low-budget-produced visual content. Thematically centred on imposter syndrome and self-belief, the video's warm, retro-inflected…

Why it matters

Represents the 2021 wave of UK regional alt-pop: artists outside London using DIY visual language and high-profile independent producers (here, Ben Hillier — known for Depeche Mode, Blur, Doves, Elbow) to bridge grassroots authenticity with professional sonic polish. The video's warm, cinematic…