No Age - Eraser

What this video is

Released in mid-2008 as the lead single from No Age's Sub Pop debut album Nouns — Pitchfork's highest-rated album of the year at time of release — the 'Eraser' video arrived at a moment of maximum critical momentum for the Los Angeles DIY underground. No Age had become the flagship act of The Smell, an all-ages LA venue whose community of experimental bands was being recognized as a coherent cultural movement. The…

Why it matters

A landmark artifact of the late-2000s noise-pop / indie underground: the video's fusion of DIY aesthetics with inventive post-production distortion techniques reflects the era's collapsing barrier between art-school experimentalism and accessible indie rock, and documents the Sub Pop-backed…

The director

Andrew Bruntel grew up in Lebanon, Pennsylvania, taught himself animation making homemade shorts, and studied graphic design at Maryland Institute College of Art. After graduating he interned with film director Mike Mills, which led to connections at The…