Steve Winwood - Still In The Game

What this video is

Released in April 1982, 'Still In The Game' arrives at the early apex of MTV's cultural influence, when music videos were shifting from promotional afterthoughts to primary artistic statements. Steve Winwood, a veteran of the Spencer Davis Group, Traffic, and Blind Faith, was in a critical commercial reinvention phase. His 1980 album 'Arc of a Diver' — a synth-driven solo breakthrough that reached #3 — had…

Why it matters

Represents the adult contemporary / synth-pop hybrid that defined the commercial mainstream of early 1982 MTV programming. Winwood's approach — synthesizer-led arrangements co-written with Will Jennings — bridges classic rock credibility with new wave production sensibility, positioning the video…

The director

British music video director active primarily in the early-to-mid 1980s. Best known for his extensive collaboration with Depeche Mode, directing 'Just Can't Get Enough' (1981), 'Everything Counts' (1983), 'People Are People' (1984), 'Master and Servant'…