Carpenters - Close to you

Name: Carpenters - Close to you
Uploaded: 1970-01-01T00:00:00+00:00
Description: Released in 1970 as the Carpenters' commercial breakthrough, '(They Long to Be) Close to You' topped the Billboard Hot 100 for four weeks and ranked #2 on the Billboard Year-End Hot 100 of 1970, earning the duo a Grammy Award for Best Contemporary Performance by a Duo, Group or Chorus in 1971. The promotional clip exists within the…

1970 · Early Promotional Clip Era (1970) · music video

1970Early Promotional Clip Era (1970)Soft pop / Adult Contemporary emergence, early 1970s

What this video is

Released in 1970 as the Carpenters' commercial breakthrough, '(They Long to Be) Close to You' topped the Billboard Hot 100 for four weeks and ranked #2 on the Billboard Year-End Hot 100 of 1970, earning the duo a Grammy Award for Best Contemporary Performance by a Duo, Group or Chorus in 1971. The promotional clip exists within the pre-MTV landscape where music films served primarily as television substitutes and…

Why it matters

This clip is a primary visual document of the moment soft pop / adult contemporary crystallized as a dominant commercial force in American popular music. Backed by the Wrecking Crew and produced by Jack Daugherty for A&M Records, the recording and its associated visuals established a template of…

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