ABBA - Knowing Me, Knowing You

What this video is

Released as a single in February 1977 and drawn from ABBA's fourth studio album Arrival (1976), 'Knowing Me, Knowing You' marked a significant tonal shift in ABBA's catalogue — one of the group's earliest songs to explicitly address relationship breakdown and impending separation. The promotional clip, produced in the pre-MTV era when promo films were primarily circulated via television variety and chart programmes…

Why it matters

A landmark document of the mid-1970s European pop promo-clip tradition, this video codified the paired-performance visual grammar that became ABBA's signature music video language. Directed by Lasse Hallström before he became a celebrated feature filmmaker, it represents an early and influential…

The director

Lars Sven 'Lasse' Hallström (born 2 June 1946, Stockholm, Sweden) is a Swedish film director who first rose to prominence directing almost all of ABBA's promotional music videos throughout the mid-to-late 1970s. He directed ABBA: The Movie (1977) and…