The Baptist Generals - Dog That Bit You

What this video is

Released in May 2013 alongside the Baptist Generals' long-awaited second album Jackleg Devotional to the Heart on Sub Pop Records — their first full-length in a decade — the video arrives in a period of renewed critical interest in roots-informed indie folk and Americana. The Denton, TX scene from which the band emerged was a recognized hub of experimental and DIY music culture. The video's surrealist premise (an…

Why it matters

The video is a document of Sub Pop's early-2010s expansion into experimental Americana and the Denton DIY folk-rock ecosystem. It demonstrates how low-budget, director-as-bandmember video production could yield distinctive surrealist narrative work outside mainstream music video conventions, and…

The director

Jason Reimer is a Denton, Texas-based musician, filmmaker, and producer. He performed and recorded under the moniker History at Our Disposal and worked as a sound engineer in the Denton music scene before transitioning to directing. He is co-founder of the…