Nonpoint - Endure

What this video is

Released during the commercial apex of nu metal, 'Endure' served as a promotional video for Nonpoint's MCA Records debut Statement (October 2000). The band emerged from the competitive South Florida metal scene alongside acts like Darwin's Waiting Room and Puya. Statement debuted at #166 on the Billboard 200, and the album's touring support included the 2001 Ozzfest second stage — a critical launchpad for nu metal…

Why it matters

A representative early artifact of South Florida nu metal's major-label moment, 'Endure' captures Nonpoint's fusion of rap-metal vocal cadences, groove-heavy riffing, and accessible melodic hooks that AllMusic identified as quintessential of the genre in 2000. The video exemplifies the stripped…

The director

Matt Bass is a New York-born filmmaker who studied film at RIT and SVA before relocating to Los Angeles in 1999. He is a DGA director and IATSE Local 600 cinematographer, and a 4x Emmy Award winner. He began his career directing music videos before…