THE LONDON SOULS - ＂The Sound＂ (Live in New Orleans) #JAMINTHEVAN

What this video is

Captured during the New Orleans Jazz & Heritage Festival 2014 — the festival's 45th anniversary year — this session places The London Souls within JITV's roving festival-circuit documentation of emerging roots and rock artists. The JITV format, launched in 2011 from a Venice, CA alley with a 1982 Winnebago, had by 2014 become a credentialed platform filming artists on-site at major American festivals. The London…

Why it matters

The London Souls exemplify the mid-2010s neo-classic rock duo format, stripping rock to its two-piece essentials in the lineage of The White Stripes and Black Keys. The JITV platform became a key genre-agnostic discovery engine for roots, blues, and jam-adjacent rock acts underserved by mainstream…