Yemi Alade - Africa ft. Sauti Sol

What this video is

Released in July 2016, 'Africa' ft. Sauti Sol is the fifth single from Yemi Alade's second album 'Mama Africa: The Diary of an African Woman' (Effyzzie Music Group, March 2016), a project that charted in Germany, Malaysia, and France and later won World Beat at the 2017 Independent Music Awards. The collaboration between Nigerian star Yemi Alade and Kenyan group Sauti Sol represents a deliberate West Africa–East…

Why it matters

A landmark of mid-2010s pan-African Afropop, this video exemplifies the genre's expansion from Lagos-centric Naija Pop into a consciously continental aesthetic, merging Nigerian Afropop, Kenyan Afro-fusion, and dancehall-influenced production. The album's genre blend—Afropop, highlife, R&B,…

The director

Ovie Etseyatse is a Nigerian-Irish director and director of photography operating under the Polygon Studio brand in Dublin, Ireland. He is a licensed drone operator and has directed multiple music videos for Yemi Alade, including 'Africa' ft. Sauti Sol…