Go West - Tell Me

What this video is

Go West's 'Tell Me' emerged in 1993 as part of the promotional arc surrounding the Indian Summer album and the Aces and Kings: The Best of Go West compilation. The video arrives at a transitional cultural moment: British synth-pop duos of the mid-1980s were recalibrating toward soul-inflected adult contemporary sounds to sustain chart relevance in an era increasingly dominated by grunge, Britpop's earliest…

Why it matters

The video is a document of early-1990s British adult contemporary pop video aesthetics, illustrating how the format evolved from the flashy, effects-heavy promos of the mid-1980s toward more emotionally grounded, performance-and-narrative hybrid productions. As a Nigel Dick-directed commission, it…

The director

Nigel Dick (born 21 March 1953, Catterick, North Yorkshire) is a British-American music video director and filmmaker based in Los Angeles. He trained as an architect at the University of Bath before working at Stiff Records and PolyGram. In the mid-1980s he…