Righeira - No tengo dinero.Official Video.

What this video is

Released in 1984 as a follow-up to the breakthrough hit 'Vamos a la playa', 'No tengo dinero' arrived at the apex of the Italo disco movement's European dominance. The song's use of Spanish lyrics — chosen, as producer Carmelo La Bionda noted, because the language was seen as an unusual pairing with electronic pop — reflected a deliberate transnational branding strategy. The animated video format further…

Why it matters

A canonical artifact of the Italo disco genre's 1983–1984 commercial peak, 'No tengo dinero' is significant for its innovative use of cel animation as a promotional vehicle — a rare and forward-thinking choice that predates the widespread adoption of non-performance video formats. Its…

The director

Italian animation and music video director active in the early 1980s, operating through production company Demas New Production SAS. De Mas directed multiple music video projects for the Righeira duo, including 'Vamos a la playa', 'Luciano Serra pilota', and…