Home › Artists › Can It Be [Half A Million Dollars And 18 Months Later] (vide

Can It Be [Half A Million Dollars And 18 Months Later] (vide - Can It Be [Half A Million Dollars And 18 Months Later] (vide

Name: Can It Be [Half A Million Dollars And 18 Months Later] (vide - Can It Be [Half A Million Dollars And 18…
Uploaded: 2008-01-01T00:00:00+00:00
Description: Released in August 2008, during a charged US presidential election cycle, 'Can It Be' served as both a personal confession and sociopolitical statement from Murs upon his major-label debut. The track and video reflect the tension inherent in an underground rapper — a founder of the Living Legends collective and Paid Dues Festival —…

2008 · Late 2000s Conscious Hip-Hop / Major Label Underground Crossover (2008) · music video

Can It Be [Half A Million Dollars And 18 Months Later] (vide - Can It Be [Half A Million Dollars And 18 Months Later] (vide music video

2008Late 2000s Conscious Hip-Hop / Major Label Underground Crossover (2008)West Coast underground hip-hop crossover into major-label conscious rap (2007-2009)

What this video is

Released in August 2008, during a charged US presidential election cycle, 'Can It Be' served as both a personal confession and sociopolitical statement from Murs upon his major-label debut. The track and video reflect the tension inherent in an underground rapper — a founder of the Living Legends collective and Paid Dues Festival — navigating Warner Bros. infrastructure while maintaining credibility. The title…

Why it matters

A landmark document of the underground-to-major-label transition moment in West Coast hip-hop, this video and single capture the formal and cultural friction of an authenticity-driven MC operating within a commercial framework — a tension central to late-2000s conscious rap discourse. Produced by…

Read the full researched annotation on RAD →

More: All Can It Be [Half A Million Dollars And 18 Months Later] (vide videos · Browse channels · Turn on the TV →