Niki & The Dove - The Fox

What this video is

Released in 2011–2012 as Niki & The Dove's debut on Sub Pop Records, 'The Fox' arrived during a moment of heightened international interest in Nordic experimental pop. The duo — Malin Dahlström and Gustaf Karlöf of Stockholm — brought theatrical and avant-garde sensibilities to electronic pop, drawing comparisons to Björk and Kate Bush. The video's surrealist animated imagery — a woman shedding and transforming…

Why it matters

The video is a landmark example of early-2010s art-pop visual production: indie-label animated surrealism that prioritized conceptual identity transformation over conventional performance footage. Its use of CGI mythology, totemism, and infinite-fall structure placed it within a lineage of…

The director

WINTR is a Seattle-based design and experience agency founded in 2010, specializing in visual design, interaction design, and experience design. The studio produced the animated music video for Niki & The Dove's 'The Fox' on behalf of Sub Pop Records,…