The Notorious B.I.G. - Biggie (feat. Lil' Kim & Puff Daddy)

What this video is

Released in late 1999/early 2000 as part of the Born Again posthumous album campaign, this video represents a defining artifact of hip-hop's mourning-and-celebration duality following the March 1997 murder of Christopher Wallace. The Notorious B.I.G. had become a totemic figure for East Coast rap, and Bad Boy Records positioned Born Again as both a commercial release and a cultural tribute. The video's…

Why it matters

A landmark document of posthumous hip-hop production, this video codified the aesthetic of the late-Bad Boy era: high-wattage celebrity congregation, archival artist integration, and tribute-as-party framing. It captures the East Coast rap mainstream at its commercial and cultural zenith, with…

The director

Raven Vanerpool is credited as director on IMDb for the 2000 music video 'Biggie' featuring Lil' Kim, Puffy, and the Junior Mafia. Limited public biographical information is available beyond this credit. A separate source (rapvideos.co.uk) attributes a…