Alien Ant Farm - Around The Block

What this video is

Produced during a commercially difficult period for Alien Ant Farm and for nu-metal-adjacent rock broadly, this video documents the band at a transitional low point: their fourth album *Up in the Attic* debuted at #114 on the Billboard 200 before quickly dropping off entirely. The band had been trapped in a years-long label dispute following Geffen's acquisition of DreamWorks, resulting in the shelved *3rd Draft*…

Why it matters

Represents the tail end of the early-2000s nu-metal/alternative rock video tradition in a low-budget, post-commercial register. Alien Ant Farm's catalog videos from this era — raw, performance-focused, warmly lit urban clips — stand in sharp contrast to their earlier high-concept, homage-laden…

The director

Fab Fernandez and Bobby Hewitt are credited as co-directors on this video per UMG-licensed distribution metadata. No additional verifiable biographical career information for either individual as music video directors was located in available sources.