Coi Leray ft. Lil Durk - No More Parties [Remix]

What this video is

Released March 11, 2021, this video arrived at the peak moment of 'No More Parties' viral ascent. The original track was released January 22, 2021 as Coi Leray's major-label debut single on 1801 Records and Republic Records, and a TikTok snippet had already driven it toward the Billboard Hot 100. The remix featuring Lil Durk dropped February 19, 2021, ultimately peaking at No. 26 on the Hot 100 and earning RIAA…

Why it matters

Represents a defining document of the TikTok-to-mainstream pipeline in early 2020s hip-hop: a mumble rap and R&B hybrid by a new-generation female rapper whose first major-label single went viral organically before the video existed. The Lil Durk remix and its video cemented the cross-genre,…

The director

Reel Goats is an LA-based filmmaking collective and production company co-founded by director James Rico, who studied journalism, psychology, and social science at Kansas State University. The collective built its reputation directing high-profile hip-hop…