Best Coast - When I'm With You

What this video is

Released in 2010 during the apex of the MP3 blogosphere era, 'When I'm With You' represents Best Coast's transition from a 2009 Black Iris Records 7-inch single to a wider audience via their debut album Crazy For You on Mexican Summer. The video distills the band's signature aesthetic: sun-bleached California imagery, romantic simplicity, and a lo-fi nostalgia for 1960s girl-group and surf-pop sounds. Bethany…

Why it matters

A canonical artifact of the lo-fi indie surf-pop revival, the video crystallizes the genre's visual and sonic vocabulary: warm California naturalism, romantic DIY charm, and deliberate retro-naivety. It helped define Best Coast's brand identity at a pivotal moment of transition from underground…

The director

Pete Ohs is an American filmmaker born and raised in Ohio. He is known for writing and directing the feature films Jethica (2022) and Everything Beautiful Is Far Away (2017), and has directed music videos for Best Coast, Wavves, Slow Club, and The Fiery…