Madness - Tomorrow's Just Another Day

What this video is

Released in 1983 as a standalone Stiff Records single, 'Tomorrow's Just Another Day' arrived during Madness's most commercially dominant stretch, when the band held a joint record with UB40 for most weeks spent by a group on the UK Singles Chart during the 1980s. The track originated on their fourth album The Rise & Fall (October 1982), a critically praised work often compared to The Kinks' Village Green…

Why it matters

This video documents Madness at a precise stylistic inflection point — the moment the Two-Tone ska revival's visual vernacular (porkpie hats, physical comedy, tight-knit ensemble performance) was being consciously retooled for mass-market British pop video conventions. The fast editing rhythm…

The director

David Robinson (born 14 May 1944, Drumcondra, Dublin) is an Irish music executive, music video director, record producer, and photographer. He co-founded Stiff Records in 1976 with Jake Riviera and is credited as director on multiple confirmed Madness videos…