Adam Ant - Goody Two Shoes

What this video is

Released 7 May 1982, 'Goody Two Shoes' was Adam Ant's debut solo single following the dissolution of Adam and the Ants. It reached #1 in the UK — Ant's third chart-topper overall — and peaked at #12 in the US, his highest American chart position. The song's lyrics directly satirise UK tabloid press scrutiny of Ant's abstinent lifestyle ('Don't drink, don't smoke, what do you do?'). The video's production in 1982…

Why it matters

A landmark artefact of early 1980s UK New Wave video production, demonstrating the genre's theatrical, narrative-vignette approach at a moment when the music video was consolidating as a primary promotional and artistic form. The video's co-direction by the artist himself signalled a growing…

The director

Mike Mansfield (b. 1940) is a British director and producer with a long career in UK television music production. He created and presented the ITV pop series Supersonic (London Weekend Television, 1975–77) and directed music videos for artists including ELO,…