The Ruby Suns - Cinco

Name: The Ruby Suns - Cinco
Uploaded: 2010-01-01T00:00:00+00:00
Description: Released in March 2010 on Sub Pop Records, 'Cinco' appears on Fight Softly, The Ruby Suns' third album and second for Sub Pop, conceived and recorded by Ryan McPhun—a California-born musician based in Auckland, New Zealand. The album represented a pivot from the world-music polyrhythms of Sea Lion (2008) toward artificial, synthetic…

2010 · Indie Electronica / Chillwave Adjacent (2010) · music video

2010Indie Electronica / Chillwave Adjacent (2010)New Zealand indie pop / Sub Pop-era leftfield electronica (2008–2013)

What this video is

Released in March 2010 on Sub Pop Records, 'Cinco' appears on Fight Softly, The Ruby Suns' third album and second for Sub Pop, conceived and recorded by Ryan McPhun—a California-born musician based in Auckland, New Zealand. The album represented a pivot from the world-music polyrhythms of Sea Lion (2008) toward artificial, synthetic beat architecture and introspective themes. The video's concept—elderly athletes…

Why it matters

Fight Softly placed The Ruby Suns within the 2009–2010 wave of indie acts (alongside Animal Collective, Neon Indian, Ariel Pink) exploring hypnagogic and chillwave-adjacent electronica. The 'Cinco' video's concept-driven minimalism—nocturnal, slow-motion sport as meditative spectacle—exemplifies…

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