J.R.C.G. - Dogear

What this video is

Released May 14, 2024 as the lead single from J.R.C.G.'s Sub Pop debut 'Grim Iconic…(Sadistic Mantra),' 'Dogear' represents a Pacific Northwest underground artist—born in Tucson, AZ, shaped by the Seattle DIY punk scene around Iron Lung Records—breaking into a major indie platform while retaining an uncompromisingly abrasive aesthetic. The video's stroboscopic visual language directly mirrors the song's dissonant,…

Why it matters

The 'Dogear' video is a document of 2020s underground post-punk's visual vocabulary: anti-commercial, sensation-forward, and rhythmically aggressive. Its stroboscopic editing technique—641 cuts in under 6 minutes—positions it within a lineage of experimentally edited music videos (from early…

The director

Dustin Houston is a director, cinematographer, and editor who has collaborated with Sam Klickner on multiple music video and visual score projects under the Omnium production banner, with prior work spanning artists on labels including International Anthem.…