Spoek - ＂Awufuni＂

What this video is

Released on South Africa's National Women's Day (9 August 2013), 'Awufuni' (isiZulu: 'You Should Have Called My Heart') is Spoek Mathambo's electronic reimagining of a track by Izintombi Zesi Manje Manje ('Women of the Now'), a South African girl group from the late 1960s. The video was produced as part of Diesel+EDUN's Studio Africa initiative, a branded cultural programme championing African artists, commissioned…

Why it matters

A landmark artifact of South Africa's 'Township Tech' movement — a term Spoek Mathambo himself coined to describe the fusion of electronic, hip-hop, and house music with urban South African identity. 'Awufuni' demonstrates the genre's maturation into a globally visible, brand-ready aesthetic…

The director

Johannesburg-based director and photographer operating under production company Picture Tree. Known for music videos and commercial work across South Africa. IMVDb credits include 'Awufuni' by Spoek (2013) and 'Society' by Alice Phoebe Lou (2016). Also…