Morningwood - Nth Degree

What this video is

Released in 2005 as a single ahead of Morningwood's 2006 Capitol Records self-titled debut, 'Nth Degree' arrived at the height of the mid-2000s NYC indie rock boom, when bands like Interpol, LCD Soundsystem, and the Yeah Yeah Yeahs were reshaping mainstream alternative culture. The video's genre-parody structure reflects the era's post-ironic, pop-culturally literate sensibility, leveraging record-store nostalgia…

Why it matters

A canonical example of the mid-2000s alt-rock/power-pop video that used high-concept visual parody to break through on MTV2 and FUSE. Its album-cover-homage structure situates it within a small but culturally significant subgenre of intertextual music videos that rely on audience recognition of…

The director

Peter McCoubrey and Adam Neustadter were co-directors within Wormseye, a four-person NYC-based filmmaking collective also comprising Luke McCoubrey (DP) and Ron Patane. McCoubrey holds a BFA in Film from Pratt Institute and built his early career on music…