Marta Sánchez - Soy Yo

What this video is

Released in July 2002 as the title track and Mexican market lead single from Marta Sánchez's fifth solo studio album, 'Soy Yo' represents the apex of her post-Olé Olé solo rebranding as a pan-Ibero-American pop diva. The album sold over 200,000 units in Spain and achieved gold status in its debut week, situating the video within the commercial peak of Spanish Latin pop's early-2000s crossover moment. Songwriters…

Why it matters

Canonical example of early-2000s Spanish commercial dance-pop video production, demonstrating the Premio Ondas-winning visual language of the era: high-contrast theatrical lighting, fast choreography-driven editing, and a warm desaturated palette that became standard for Spanish mainstream pop of…

The director

Born January 5, 1956, Barcelona, Catalonia, Spain. Cinematographer and director active in Spanish music video and advertising since the early 1990s. Known for directing videos for Mecano, Miguel Bosé, and Luz Casal. Co-founded ARRUGA production company.…