Stonebwoy - People Dey

What this video is

Released in May 2016, 'People Dey' arrived during Stonebwoy's breakout international phase following his 2015 BET Hip Hop Award win — the first Ghanaian artist to claim that honor. The video, shot in the United States during a tour, reflects the mid-2010s trend of West African artists leveraging US settings to amplify their global appeal. Ghanaian dancehall — rooted in Ashaiman's grassroots scene — was actively…

Why it matters

A key document of Afrodancehall's internationalization: the video demonstrates how Ghanaian artists in 2016 were adopting US production conventions (location shoots, luxury iconography, HD cinematography) while preserving genre-native elements (dancehall staging, pidgin lyrics, Rastafarian…

The director

Morgan Cashboy is a Ghana-based creative entrepreneur and director who founded CashBoy Records in Accra, Ghana in 2009. The label and associated production outfit has been active in Ghanaian and West African music scenes, with Cashboy directing music videos…