Los Bitchos - The Link is About To Die

What this video is

Released February 4, 2022 alongside Los Bitchos' debut album 'Let The Festivities Begin!' on City Slang, this video arrived during a moment of renewed appetite for joyful, escapist music and visuals following pandemic-era lockdowns. The band — with members from Australia, Uruguay, Sweden, and England — embodied a consciously international, post-genre identity that resonated with a global indie audience. The track…

Why it matters

Los Bitchos occupy a rare niche in 2020s indie: an all-instrumental band blending cumbia, surf rock, psychedelia, and garage rock with a cosmopolitan, multicultural membership. 'The Link Is About To Die' serves as the band's de facto calling card, and its 2022 video marks its elevation from cult…

The director

Tom Mitchell is a UK-based director who helmed a trilogy of music videos for Los Bitchos in 2021–2022, covering 'Good to Go!', 'Las Panteras', and 'Pista (Fresh Start)', as well as the official video for 'The Link Is About To Die'. His work for Los Bitchos…