Matthew-Everybody down - Matthew-Everybody down

What this video is

Released May 2014 on Big Dada/Ninja Tune, 'Everybody Down' arrived during a significant moment for UK literary hip-hop, bridging performance poetry, spoken word, and club-oriented production. Kae Tempest — a Ted Hughes Award-winning poet from South London — created a 12-track story cycle about characters navigating post-recession London: love, drug dealing, sex work, and fractured ambition. The album drew…

Why it matters

The 'Everybody Down' video is a primary visual document of the 2014 UK literary hip-hop and spoken-word-rap crossover. It represents the aesthetic vernacular of the Big Dada / Ninja Tune indie label world: lo-fi warm realism, location-driven narrative, rapid editing synced to dense lyrical flow.…