bluejuice - The Reductionist

What this video is

Released in January 2008 as the second single from Bluejuice's debut album 'Problems' (2007), 'The Reductionist' video emerged during a fertile period for the Sydney indie underground breaking into national consciousness via Triple J. Bluejuice distinguished themselves from their peers through irreverent, high-energy live shows and visually inventive video work. The video's reported use of skydiving footage aligns…

Why it matters

Represents the late-2000s Sydney indie-rock wave that used Triple J as a national launchpad. Bluejuice occupied a hybrid space between indie rock, new rave, and funk-pop, and this single's video demonstrates the DIY-meets-spectacle aesthetic that defined their visual brand and helped distinguish…

The director

Sydney-born director Samuel Bennetts began his career directing stage plays in his teens, studying science and psychology at university before transitioning to screen. He directed shorts and music videos for acts including Rogue Traders, INXS, Grinspoon, and…