Robin Thicke - All Tied Up

What this video is

Released in June 2012 as the third single from Robin Thicke's fifth studio album Love After War (December 2011, Star Trak Entertainment), 'All Tied Up' reflects the early-2010s moment when adult R&B sought to bridge classic soul intimacy with contemporary HD production values. The album arrived as streaming was beginning to disrupt traditional R&B radio, and its cinematic video campaign — including this…

Why it matters

Represents the peak of early-2010s adult contemporary R&B's cinematic video era, where intimate ballads received high-gloss HD treatments. The video's fast intercutting against a slow-tempo track is a production technique characteristic of the period, creating visual energy to sustain engagement…

The director

Ryan Adam Pallotta (born March 17, 1985) is a Canadian music video director. He is known for his work with major pop and R&B acts including Shawn Mendes (Treat You Better, 2016; I Know What You Did Last Summer, 2015), Demi Lovato (Neon Lights, 2013; Really…