Molly Elizabeth - Please Just Wait

What this video is

Released 23 July 2021 via UD Music / Island Records, 'Please Just Wait' is the debut single from 19-year-old Essex-based artist Molly Elizabeth, the first solo artist through UD's new artist development imprint. The video was made during the immediate post-pandemic reopening period — a moment when UK music organisations like UD (which had supported careers from Little Simz onward) were pivoting their collective and…

Why it matters

The video is a primary document of the 2021 UK Gen-Z indie R&B debut wave — artists emerging from collective/college pipelines (UD, ELAM) with intimate, low-budget visuals that prioritise emotional authenticity over production spectacle. It sits alongside contemporaries Jorja Smith and Celeste as…