S. I. Futures - Freestyle Disco (Music Video)

What this video is

Released November 2001 as the second single from Si Begg's debut album 'The Mission Statement' (NovaMute), 'Freestyle Disco' sits within the UK's post-millennium IDM and electro-breaks underground. The video's 'corporate video' subtitle is a direct extension of Begg's satirical anti-corporate concept, in which the album itself was packaged as a pastiche of corporate catalogues. NovaMute, the electronic imprint of…

Why it matters

Represents a key artifact of early-2000s UK electro and IDM's intersection with conceptual art and corporate satire. Si Begg's S.I. Futures project, releasing on NovaMute, helped define a strand of UK electronic music that refused stylistic conformity, blending techno, electro, breakbeat, and…